rbbKultur – Newsletter-concept
Consulting, Concept: VAN VON
Team: Tobias Ruderer, Hartmut Welscher
rbbKultur is Berlin’s leading radio station for the arts. This spring, the station developed an original newsletter concept called zwei vor sechs in consultation with VAN VON. Featuring provocative, surprising editorial and an updated look and feel, the newsletter increases community engagement through expert curation. In cooperation with rbb editors, we also developed a new on-air conversation format. Reporters summarize the latest cultural issues briefly and with flair, grounded by in-depth knowledge of the scene.